For this personal project I set myself the task to come up with a name and branding idea for a vegan ice cream company. After deciding on the name “Planed Based Joys”, I took a very minimal but modern approach with the logo and packaging design, choosing vibrant, contrasting colours to make the product stand out against its competitors. The typeface of the logo as well as the “dripping” illustrations were designed in Adobe Illustrator and the final product image put together in Adobe Photoshop.